Menu
一場設計工作室的室內設計師Eric Fung早前接受了《智富財經 Invest Smarter》的訪問，探討了裝修設計對店舖價值的影響，以及融合品牌與室內設計的重要性。
今文為大家整理好訪問重點，包括不同行業對店鋪設計的不同要求、店鋪裝修翻新的注意事項及必要元素。此外，Eric還分享了一場設計如何將品牌形象與裝修設計結合，各位有意進行店鋪設計工程、商鋪裝修設計、店面門面設計的你不妨看看。
店鋪設計與一般住宅設計或其他裝修有所不同。在商業環境中，設計師必須考慮如何讓品牌與不同客人「交流」，增加客戶流量和業績，同時打造一個安全且適合經營和服務的空間。Eric指出，對於想進行店鋪裝修設計的客戶來說，他們非常重視自己的品牌價值，希望能夠在店舖中展現出大方得體的品牌形象。
為了將品牌和裝修結合起來，現今商業室內設計已經不再單純追求空間美化和吸引客戶的店面門面設計。Eric表示，一場設計工作室非常注重將品牌故事和客戶體驗融入到室內設計中。他相信這正是室內設計師的獨特之處，能夠將品牌理念和故事轉化為「實物」，並通過室內設計向客戶傳遞信息。
在店鋪設計中，客戶的體驗也是一個重要的考慮因素。以零售業為例，設計師需要考慮如何安排產品的陳列順序，以及如何將不同空間和服務連接起來。Eric強調了這一步驟的重要性，如果流程出現錯誤或不夠靈活，整個空間就會變得混亂，影響顧客的購物體驗。
不同行業對店鋪設計的要求也有所不同。以化妝品零售業為例，設計師需要考慮女士們日常的護膚程序，並相應地安排護膚化妝品的陳列順序。對於鐘錶或珠寶店舖，品牌標誌性的產品或主打的新商品通常會被放置在顯眼的位置。基本上，室內設計師需要了解每種產品的特性和系列數量，以便在空間規劃中進行適當的安排。
許多零售店舖位於繁忙的街道上，如何在人來人往的環境中突出自己的店舖也是一個挑戰。在進行室內設計規劃之前，Eric指自己會先進行地區性的研究，了解同一地點上是否存在相同行業的競爭對手，並考慮附近商店或環境的色調。然後，他們會將品牌的核心色調、概念和特色融入到店舖設計中，以吸引目光並在競爭激烈的市場中脫穎而出。
至於餐飲行業，Eric就指出：
「餐飲行業的商業裝修則更加複雜，因為牽涉到食物出牌的問題，進行裝修時需要和不同顧問公司配合，例如出牌顧問便會協助餐廳出小食牌及餐廳牌照。如果餐廳屬於商場店舖，更要配合商場內的規例。」
每一個商場內都會有獨立的指定冷氣承辦商，亦會有消防𠄘建商等，因此做商鋪裝修需要和不同合作單位協調。另外，大部份食客留在餐廳的時間比起一般零售商舖長，一場設計工作室會從商業角度出發，讓客人在享用食物的同時，亦能感受到餐廳形象和品牌故事。
Eric在室內設計界已經有超過10年的經驗，他亦在訪問中分享了有關店鋪設計的難忘事：
「在商業裝修中，有時需要在店舖營業期間進行改動或清拆，然後在營業時間重新恢復正常環境。通常我們只有一晚或半晚凌晨的時間完成整個工程，因此前期準備工作非常重要。在這種情況下，任何錯誤都會對店舖運營造成影響，這是商業裝修中的一個大挑戰。」
Eric亦有提供了一些建議和注意事項，讓有興趣進行店鋪設計的客戶參考。他指出，不同商場都有自己的裝修規範和設計要求，所以在設計和裝修時需要仔細遵守這些規範：
「例如香港IFC要求店舖的燈光設計連接到商場系統，以便商場可以控制燈光的亮度和關燈程序。此外，一些商場也對招牌有規範，因為他們想在整個商場營造同一種氣氛，不想每一個品牌或招牌的設計有太多自身特色，令到空間環境的風格不夠統一。」
另外，因應規範要求，租戶可能需要預留額外預算，因為每個商場都有指定的承辦商負責消防和冷氣工程，這可能需要比想像中龐大的費用。
在談到流行的店面設計時，Eric提到目前的趨勢偏向簡約風格，但並沒有特定的流行風格。他表示，一場設計注重將品牌背後的故事理念轉化為設計元素，因此每個品牌的設計風格可能都不同。至於未來的趨勢，隨著零售業不斷發展，線上和線下購物元素的結合將變得更加重要。大數據和人工智能等科技元素也可能對商業裝修產生影響，幫助提升和改善商業模式。
餐廳與店舖室內設計2024｜體驗性設計5大優點 提升顧客體驗
體驗性設計——將品牌故事與顧客情感交織，創造出獨特而難忘的空間旅程。
Eric Fung, our interior designer at Once Design Studio, recently shared his insights on the integration of commercial interior design with branding and its impact on the value of retail spaces in an interview with "Invest Smarter’’.
In this article, we summarize the key points discussed, including the varying requirements of different industries in commercial interior design, considerations for renovating retail stores, and essential elements for successful integration of brand identity and design. If you're considering a commercial renovation project, store redesign, or shop refurbishment, read on for valuable insights.
Commercial interior design differs from residential or other types of renovations. In a commercial environment, designers must consider how to effectively communicate the brand message to different customers, increase foot traffic and revenue, while creating a safe and functional space for operations and services. Eric emphasized that clients seeking commercial renovations place great importance on their brand value, aspiring to showcase a sophisticated and tasteful brand image within their premises.
To achieve a seamless blend of branding and interior design, contemporary commercial interior designers no longer focus solely on space beautification and eye-catching facades. Eric highlighted that Once Design Studio places a strong emphasis on incorporating brand stories and customer experiences into their interior designs. According to Eric, this is where interior designers excel, transforming brand concepts and narratives into tangible elements, effectively communicating messages to clients through the medium of interior design.
In commercial renovations, the customer experience is also a crucial consideration. Taking the retail industry as an example, designers need to carefully arrange product displays and establish effective spatial connections between different areas and services. Eric emphasized the significance of this step, as any errors or inflexibility in the flow can lead to a chaotic environment, negatively impacting the shopping experience for customers.
Different industries have unique requirements when it comes to commercial interior design. For instance, in the cosmetics retail industry, designers need to consider the daily skincare routines of customers, strategically arranging the display order of skincare and makeup products. In the case of watch or jewelry stores, iconic products or featured new items are usually placed in prominent positions. Essentially, interior designers must understand the characteristics and quantity of each product line in order to make appropriate arrangements within the spatial planning.
Many retail stores are located on bustling streets, presenting a challenge of standing out amidst the constant flow of people. Prior to commencing interior design planning, Eric explained that Once Design Studio conducts thorough research on the locality, assessing the presence of competitors in the same area and considering the color schemes of nearby stores or the surrounding environment. Subsequently, we incorporate the brand's core colors, concepts, and unique features into the store design to capture attention and distinguish ourselves in a highly competitive market.
Regarding the food and beverage industry, Eric pointed out, "Commercial renovation in the F&B industry is even more complex due to the involvement of food presentation. During the renovation process, coordination with different consultancy firms is required. If the restaurant is located within a shopping mall, compliance with mall regulations becomes crucial." Each mall has designated contractors for air conditioning and fire safety, making coordination with various partners necessary for retail renovation. Furthermore, since diners tend to spend more time in restaurants compared to regular retail stores, Once Design Studio approaches the project with a commercial perspective, ensuring that customers not only enjoy the food but also experience the restaurant's image and brand story.
With over 10 years of experience in interior design, Eric shared a memorable anecdote about commercial renovation during the interview: "In commercial renovation, there are instances where alterations or demolitions need to be carried out while the store will be opened for business as usual, and then the environment must be restored during operating hours. Typically, we only have one full night or a few hours in the midnight to complete the entire project, making thorough preparation work crucial. In such circumstances, any mistakes can impact store operations, posing a significant challenge in commercial renovation."
Eric also provided suggestions and considerations for clients interested in commercial renovation. He emphasized that different malls have their own renovation regulations and design requirements, necessitating careful adherence to these guidelines during the design and renovation process. "For example, Hong Kong's IFC requires the lighting design of shops to be connected to the mall's system so that the mall can control the brightness and lighting-off procedures. Additionally, some malls have regulations regarding shop signs, as they aim to create a consistent atmosphere throughout the mall without excessive individual characteristics in brand or shop sign design, ensuring a unified spatial environment." Moreover, tenants may need to allocate additional budget to meet regulatory requirements since each mall has designated contractors responsible for fire safety and air conditioning, which may entail higher costs than anticipated.
When discussing popular commercial renovation designs, Eric mentioned that the current trend leans towards minimalistic styles, but there is no specific prevailing trend. He stated that Once Design Studio focuses on translating the brand's underlying story and philosophy into design elements, making each brand's design style unique. As for future trends, with the continuous development of the retail industry, the integration of online and offline shopping elements will become increasingly important. Technological elements such as big data and artificial intelligence may also influence commercial renovation, aiding in enhancing and improving business models.
FULL INTERVIEW:
Explore Once Design Studio's free preliminary design consultation service today. You can provide us with your floor plan and schedule an appointment through WhatsApp to discuss and negotiate your design requirements with our designer. We will spend two weeks preparing an initial design proposal for you, including design floor plans, 3D renderings, and a budget quotation, and then arrange another presentation meeting with you.