Murad Hong Kong

Harbour City Lane Crawford Pop-Up Store

Size: 250 sqft
Location: Hong Kong
Completed: 2023
Design Type: Retail Design: Design & Build
Design Concept:

 

店鋪室內設計在現代商業環境中扮演著重要的角色。一個精心規劃的商業空間不僅能吸引顧客的目光,還能提升品牌形象和體驗。

 

Murad HK海港城連卡佛限定店:店鋪室內設計

Murad 於8月29日在海港城連卡佛開設了Pop-Up限定店,店舖設計如同Murad專櫃的翩翩延伸,靈感來自於化學元素表,與品牌的醫學科研背景相得益彰,讓顧客彷彿置身於一場元素之舞。

 

商業空間|室內設計案例分析

 

「優雅輕盈的元素之舞」

 

專業且華麗的元素表展示在特色牆上,每種色彩猶如獨立的元素,相互交織、彼此融合。中央更添置電視屏幕,向顧客展現品牌專業的科研知識。

 

獨特的L字形發光櫃台,同樣以品牌標誌性的四種色彩演繹,結構獨特且不受拘束,元素相互交織,各自展現獨特之處卻又相互補足,彰顯了Murad對科研技術和醫學成分的重視。

 

此外,為了進一步展示品牌的核心價值觀和故事,我們還特別加入了品牌哲學標語(Skincare is Healthcare)和創辦人Dr. Howard Murad的語錄,彷彿細語間向客人述說著品牌的信念與精彩故事,讓顧客更貼近品牌,感受到品牌的獨特魅力。

 

一場設計|專營商業室內設計及店鋪工程

商業室內設計的重要性不可忽視,它是品牌成功的關鍵之一。Murad在海港城連卡佛的Pop-Up限定店中展示了一個極具吸引力和獨特性的商業室內設計,它不僅展示了品牌的專業形象和科研背景,還通過引人入勝的設計細節,營造出一個引人入勝的購物體驗,同時讓他們感受到品牌的獨特價值和專業知識。

 

一場設計致力透過室內設計提升品牌知名度、講述品牌故事以及提升顧客餐飲/活動體驗的方式,使銷售服務過程更加順暢和有效,更能結合資訊科技以增強空間互動性。精心設計的特色店面和獨特巧思的室內設計不僅能夠吸引顧客的目光,激發他們的購買慾望,還能增強品牌價值,讓品牌形象深植人心。

 

除了,我們還參與了其他商業室內設計項目,例如KLASSE14概念店TATCHA Lane Crawford等。這些項目不僅展示了一場設計團隊的專業能力,也驗證了我們在商業空間規劃和設計方面的豐富經驗。

 

如欲了解更多關於我們的店鋪室內設計項目,請訪問一場設計Facebook專頁,了解更多詳細內容。

 

 

Murad HK  Harbour City Lane Crawford Pop-Up Store Interior Design Project

Commercial interior design plays a crucial role in the modern business environment. A thoughtfully designed commercial space not only attracts the attention of customers but also enhances the brand image and experience.

 

Murad HK Pop-Up Store: Store Design Concept

On August 29th, Murad opened a Pop-Up limited store in Harbour City Lane Crawford, with the store design seamlessly extending the elegance of Murad’s counter. Inspired by the periodic table of elements, the design complements the brand’s background in medical research, immersing customers in a dance of elements.

 

”An Elegant and Airy Dance of Elements”

 

The professional and exquisite periodic table is displayed on a feature wall, with each color representing an independent element, interweaving and merging with one another. A centrally placed television screen showcases the brand’s expertise in scientific research to customers.

 

The unique L-shaped illuminated counter, also interpreted in the brand’s iconic four colors, features a distinctive structure that is unconstrained. The elements intertwine, each showcasing its unique aspects while complementing one another, highlighting Murad’s emphasis on scientific technology and medical ingredients.

 

Furthermore, to further showcase the brand’s core values and story, we have incorporated the brand philosophy slogan (“Skincare is Healthcare”) and quotes from the founder, Dr. Howard Murad. They whisper the brand’s beliefs and fascinating story to guests, bringing them closer to the brand and allowing them to experience its unique charm.

 

Once Design Studio | Commercial Interior Design and Store Construction Services

The importance of commercial interior design cannot be overlooked, as it is one of the key factors in brand success. Murad’s Pop-Up store in Harbour City Lane Crawford showcases an attractive and distinctive commercial interior design. It not only displays the brand’s professional image and scientific background but also creates an engaging shopping experience through captivating design details, allowing customers to feel the brand’s unique value and professional knowledge.

 

Once Design Studio is committed to enhancing brand awareness, telling brand stories, and improving customer dining/event experiences through interior design, while making the sales/service process smoother and more effective. We also integrate information technology to enhance spatial interactivity. Meticulously designed storefronts and unique design concepts not only attract customers’ attention and stimulate their desire to purchase but also enhance brand value, leaving a lasting impression on the brand image.

 

Apart from Murad, we have also been involved in other commercial interior design projects such as KLASSE14 Concept Store and TATCHA Lane Crawford. These projects showcase the expertise of the Once Design Studio and validate our wealth of experience in commercial space planning and design.