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商業室內設計在現代市場中扮演著舉足輕重的角色。一個巧妙設計的店鋪、店面設計可以吸引顧客的目光，創造出舒適且獨特的購物體驗。對於一場設計來說，理解品牌的核心價值和市場需求至關重要，這樣才能為客戶提供最佳的商業空間設計。
一場設計早前為KLASSE14 K11 Art Mall商場店舖進行室內設計規劃。這個商業空間設計項目榮獲了2022年的Home Journal Award – 零售店 (金獎)，主要目標是通過設計來展現KLASSE14品牌的獨特性和創新性。
店鋪設計理念圍繞著KLASSE14的品牌基因「平凡中的不平凡」展開。概念店外觀看起來像一個普通的白色盒子，但一旦進入店內，你就會發現一個充滿想像力和色彩的繽紛世界。概念店保留了中環分店的黑、白、灰主色調，並在內部特別加入了一面由炫彩玻璃製成的幾何特色牆，融合了KLASSE14標誌系列「Volare Rainbow」的線條和顏色。這面牆的色彩會隨著燈光的變化而變幻，為空間帶來無限變化。通過在純白極簡的基調上添加適度的斑斕用色，並使用俐落的線條、炫彩的飾面和霓虹燈，突出了品牌「個人化」的設計精神，讓整個空間充滿未來感。
概念店不僅僅通過設計來傳達品牌理念，還放棄了傳統手錶和珠寶店的裝潢設計，取而代之的是一個引人注目的中島展示櫃檯作為中心。顧客可以在這裡試戴各款經典和熱賣產品，創造出與眾不同的零售體驗，亦可迎合品牌年輕客戶群的時尚品味。
商業室內設計是一門結合藝術與科學的技術，旨在創造獨特而引人注目的空間。通過運用創意設計元素、適當的色彩搭配和符合品牌價值的設計理念，一場設計能夠為品牌打造一個獨一無二的視覺形象，吸引更多的顧客。
我們旨在透過運用室內設計提升品牌知名度，講述品牌故事，提升顧客餐飲、活動體驗，並搭配資訊科技強化空間互動性，能夠使銷售服務過程更加順暢和有效。獨特巧思的室內設計和精心設計的特色店面，不僅能夠吸引顧客的目光，激發他們的購買慾望，還能增強品牌價值，讓品牌形象深植人心。
除了KLASSE14的概念店，我們還參與了其他商業室內設計項目，例如TATCHA Lane Crawford等。這些項目不僅展示了一場設計團隊的專業能力，也驗證了我們在商業空間規劃和設計方面的豐富經驗。
在現代競爭激烈的商業環境中，擁有一個獨特而吸引人的店面設計是成功的關鍵之一。無論是創建一個引人注目的外觀還是營造一個舒適且具有品牌特色的內部空間，商業室內設計都能夠為品牌的成功增添不少價值。
如欲了解更多關於我們的商業室內設計項目，請訪問一場設計Facebook專頁，了解更多詳細內容。
Commercial interior design plays a pivotal role in today’s market. A cleverly designed storefront can captivate customers’ attention and create a comfortable and distinctive shopping experience. For designers, understanding the core values of a brand and market demands is crucial in delivering optimal commercial space design to clients.
In a recent commercial interior design project, we had the privilege of collaborating with KLASSE14 in K11 Art Mall, which received the 2022 Home Journal Award – Commercial Design (Gold Award). The primary objective of this design project was to showcase KLASSE14’s uniqueness and innovation through design.
The design concept revolves around KLASSE14’s brand DNA of “Extraordinary in the Ordinary.” The concept store’s exterior appears as a simple white box, but once inside, you’ll discover a vibrant world filled with imagination and colors. The concept store retains the black, white, and gray color scheme of its Central branch, while incorporating a geometric feature wall made of colorful glass, integrating the lines and colors of KLASSE14’s signature “Volare Rainbow” collection. The colors of this wall shift and transform with changing lighting, bringing infinite variations to the space. By adding tasteful splashes of color to a pure white minimalist backdrop and utilizing sleek lines, dazzling finishes, and neon lights, the design highlights the brand’s spirit of personalization, imbuing the entire space with a futuristic ambiance.
The concept store goes beyond conveying the brand’s philosophy through design; it forsakes the conventional decor of traditional watch and jewelry stores and instead features a striking central island display counter. Here, customers can try on various classic and popular products, creating a unique retail experience. Such design decisions aim to cater to the fashion tastes of the brand’s young customer base.
Commercial interior design is a blend of art and science, aiming to create distinctive and captivating spaces. By employing creative design elements, appropriate color combinations, and design concepts aligned with brand values, designers can create a one-of-a-kind visual identity for the brand, attracting more customers.
Once Design Studio aims to enhance brand awareness, tell the brand story, improve customer dining/event experience, and enhance spatial interactivity through the use of interior design, coupled with information technology, to make the sales/service process smoother and more effective. Unique and thoughtful interior design and meticulously designed storefronts not only attract customers’ attention and stimulate their desire to purchase but also strengthen the brand value and leave a lasting impression on the brand image.
In addition to KLASSE14’s concept store, we have been involved in other commercial interior design projects, such as TATCHA Lane Crawford, which showcase our team’s expertise and validate our rich experience in commercial space planning and design.
In today’s fiercely competitive commercial landscape, having a unique and appealing store design is key to success. Whether it’s creating an eye-catching exterior or cultivating a comfortable and brand-specific interior space, commercial interior design adds significant value to a brand’s success.
