Nebu

香港雪花酥品牌商店設計案例｜雪花美學的空間敘事

像雪花般入口即化，捉住瞬間幸福時刻

香港手工雪花酥品牌nebu旺角雅蘭中心首間實體店：商業商店室內設計

品牌商店設計｜在競爭激烈的零售市場中，一個精心設計的商業空間能夠將品牌理念完美呈現。雪花酥品牌nebu的第一間門市早前於旺角雅蘭中心開幕，一場設計為此商場店舖進行品牌重整及室內設計規劃，並將品牌故事和客戶體驗融入到設計中。

在旺角這個繁囂鬧市中，nebu店鋪成了一處安靜且美麗的角落，如同一片飄落的雪花，輕盈而優雅。這是一個關於雪花酥的夢幻空間，不僅是銷售的場域，更是感官與情感交織的藝術殿堂，完美示範了如何將「瞬間之美」轉化為令人難忘的購物體驗，並提升銷售效率及店鋪生意額。

商店門面設計｜透明如初的邂逅

顧客購物體驗是顧客在購物過程中所感受到的整體感受和印象，亦即是顧客與品牌之間的互動，包括環境氛圍、商品陳列、服務品質、購物流程等。一次愉悅的顧客體驗不僅能夠提高顧客的滿意度，還能增加他們回頭購買的可能性。

商店門面設計以開放式半透明為主題，彷彿一片晶瑩剔透的冰晶，讓顧客能夠一目了然地看到店內的主題佈置。商店背後，是一個充滿溫柔質地的世界。當顧客走近時，就能感受到一種迎接的氛圍，邀請每一位顧客駐足、凝視、沉浸。

店面裝潢設計｜開放式門面布局

作為一家專業室內設計公司，一場設計工作室會透過研究品牌產品的特性，同時考慮顧客選購產品的行為及整體購物流程，捕捉客人的購物心理，從以安排產品的展示位置及室內空間的佈局和動線，令整個購物和銷售過程更加高效和順利。

在這個開放式的空間裡，顧客能夠自由地走動和選擇。店面亦設有朱古力噴泉雪花酥製作區，可以吸引顧客近距離觀賞製作朱古力脆皮雪花酥過程，彷彿參與一場美學的朝聖，不僅增強了顧客的參與感，還讓他們體驗到製作雪花酥的每一個瞬間，為購物體驗增加記憶點，同時鼓勵他們花更多時間在店內，最終促成交易。展示架上排列的雪花酥，猶如藝術品般精心擺設，邀請顧客用目光和味蕾去感受。

商業裝潢設計｜淡雅色彩環境

柔和的白色與淡藍色交織，猶如冬日清晨最純粹的光影。不鏽鋼展示架搭配燈光散發著自然的柔和感，與雪花酥的輕盈形成絕美的對比。顧客在此流連忘返，亦能在未來能夠輕易回想起品牌，增強品牌識別度。

一場設計｜專營商業室內設計及店鋪工程

超越傳統零售的美學敘事

這個雪花酥商店設計，已然超越了傳統零售店的界限。在數位化浪潮中，實體零售空間必須提供線上無法替代的獨特體驗。這個雪花酥品牌門市的設計，正是這種設計智慧的絕佳範例，它將商業空間轉化為富有感染力的品牌場景。設計不僅僅是空間的佈局，更是情感的建築。它用最溫柔的方式，邀請每一個人駐足、感受、珍藏。在這個快速流動的世界裡，唯有懂得捕捉瞬間的空間，才能真正觸動人心。

除了，我們還參與了其他商業室內設計項目，例如KLASSE14概念店、TATCHA Lane Crawford等。這些項目不僅展示了一場設計團隊的專業能力，也驗證了我們在商業空間規劃和設計方面的豐富經驗。

如欲了解更多關於我們的店鋪室內設計項目，請訪問一場設計Facebook專頁，了解更多詳細內容。

Snowflake Crisp Open Counter: HK Store Interior Design Project | The Aesthetic Narrative of Snowflakes

As ephemeral as snowflakes, capturing fleeting moments

The Snowflake Crisp brand, Nebu, has recently opened its first store in Mong Kok Grand Plaza. This design project involved a brand overhaul and interior planning specifically for this retail space, seamlessly integrating the brand’s story and customer experience into the overall design.

In the bustling heart of Mong Kok, the Nebu store emerges as a serene and beautiful enclave, akin to a gently falling snowflake—light and elegant. This is a dreamlike space dedicated to Snowflake Crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform “the beauty of the moment” into an unforgettable shopping experience, enhancing sales efficiency and store revenue.

Storefront Entrance Design | A Transparent Encounter

Customer experience encompasses the overall feelings and impressions during the shopping journey, reflecting the interaction between the customer and the brand, including the ambiance, product display, service quality, and purchasing process. A delightful customer experience not only elevates satisfaction but also increases the likelihood of repeat purchases.

The semi-open entrance design of the counter is centered around transparency, resembling a crystalline ice sculpture that allows customers to easily glimpse the thematic arrangement inside. Behind the counter lies a world of gentle textures. As customers approach, they are enveloped in a welcoming atmosphere, inviting them to pause, gaze, and immerse themselves.

Commercial Interior Design | Open Counter Layout

As a professional interior design firm, Once Design approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.

In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.

Commercial Interior Design | Subtle Color Palette

Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal Snowflake Crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.

Once Design Studio | Commercial Interior Design and Store Construction Services

A Design Beyond Traditional Retail Aesthetics

This Snowflake Crisp counter design transcends the boundaries of conventional retail. In the age of digitization, physical retail spaces must offer unique experiences that cannot be replicated online. The design of this Snowflake Crisp brand store is a prime example of such design intelligence, transforming commercial space into an engaging brand environment. Design is not merely about layout; it is the architecture of emotion. It invites every individual to pause, feel, and cherish. In this fast-paced world, only spaces that capture fleeting moments can truly resonate with the heart.

Once Design Studio is committed to enhancing brand awareness, telling brand stories, and improving customer dining/event experiences through interior design, while making the sales/service process smoother and more effective. We also integrate information technology to enhance spatial interactivity. Meticulously designed storefronts and unique design concepts not only attract customers’ attention and stimulate their desire to purchase but also enhance brand value, leaving a lasting impression on the brand image.

Apart from Murad, we have also been involved in other commercial interior design projects such as KLASSE14 Concept Store and TATCHA Lane Crawford. These projects showcase the expertise of the Once Design Studio and validate our wealth of experience in commercial space planning and design.